The Sotogrande property market in 2025 remains robust, particularly in the new-build sector priced between €4,000 and €10,000 per square metre. This segment is attracting both lifestyle buyers and investors, driven by limited supply, strong international demand, and the city’s enduring appeal as a luxury destination.
Market Overview
Average Prices: As of late 2024, the average price per square metre in Marbella stands at approximately €4,961, nearing historic highs.
Luxury Segment: New or refurbished luxury apartments typically start at €6,000/m², with prime beachfront properties exceeding €30,000/m².
New-Build Coastal Properties: The average price for new-build coastal properties in Marbella is around €5,500/m².
Buyer Demographics & Demand
Sotogrande continues to attract a diverse international clientele, including buyers from the UK, Sweden, the Netherlands, Eastern Europe, and the United States. The luxury market, particularly for properties over €2 million, has seen significant growth, with sales increasing by 20% compared to 2023.
New-Build Developments
New-build properties in Sotogrande are characterised by modern design, energy efficiency, and high-quality amenities. Developments offer a range of options within the €4,000–€10,000/m² price bracket, catering to both investors and end-users seeking contemporary living spaces.
